Hamptons International is experiencing exceptional levels of sales this summer according to their latest figures. The company has seen 33 per cent increase in house sales when compared to the same time last year which, given the economic back-drop, highlights encouraging signals for the areas covered by the Hamptons International branch network.
The latest figures, which provide real-time insight into the property market by comparing monthly data shows a distinct ‘three tiered’ market: Prime Central London, Greater London and Southern regions outside the M25. The figures show that Prime Central London continues to spearhead the three tiers with nearly 30 per cent of Hamptons International sales activity being generated by a zone which in area terms represents a mere 10 per cent of the total network.
Marc Goldberg, Head of Sales at Hamptons International says: “Demand for Prime Central London properties certainly remains high. From a seasonal perspective, investors from the Middle East have always been active in Prime Central London over the summer months; however, we’ve seen a notable increase in demand which may be due to the uncertain, local political situation in certain hotspots. In addition, UK buyers seem to be discreetly returning to the market and are investing city bonuses in an area which is set to hold its long-term value.”
Although regions outside the M25 have traditionally lagged behind, Hamptons International is now seeing a pick-up in activity. Marc Goldberg continued: “Overall, there has been a 45 per cent increase in sales activity in Greater London and the Southern regions outside the M25 emphasizing a more positive sales outlook in our sector of the market. With an increase in current stock (7 per cent) and applicant levels (3 per cent) year-on-year, we remain cautiously optimistic as we move into the latter half of the year.”
For media enquiries please contact:
Henrietta Clayton, Senior Press Officer Hamptons International
020 7758 8405/ 07866 529 159 / claytonh@hamptons-int.com